Posts in: story

Chapter 14: back to philanthropy

2012-05-13   | Leave Comment

I wanted to get back into working with women’s cooperatives and had the opportunity to help start one up in Isla Mujeres.  So, I jumped at the chance and began designing a product that would convey deep meaning to the maker and the buyer.  I knew I wanted to incorporate recycled materials, keeping in philosophy with our product line and knowing resources are limited.  After a number of not so great designs, I came up with the recycled birds.  The perfect product that symbolizes giving rise to opportunity.

 

 

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Chapter 13- let's go to the desert!

2012-05-04   | Leave Comment

via pinterest

So we lasted about 4 winters in Wisconsin before my husband declared he would loose his mind if he didn’t get to a warmer climate.  It was dreary February, my sister just moved to Scottsdale, AZ, so I decided to take a trip to see her.  Check out the place.  See what it’s like in the desert.  The morning after I arrived, I went for a walk on this beautiful path, full of amazing plant life- brilliant oranges, reds and purples surrounding huge saguaros.  It was breathtaking.  Then I heard it- the bird.  There is a bird that lives on the island in Mexico that I’d hear everyday.  It’s a very unique sounding bird (although I can’t remember the name).  I heard it and it stopped me dead in my tracks.    Then I decided, we’re moving to Arizona.  I based our decision on a bird.

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Chapter 12: Growing on a shoestring

2012-04-27   | Leave Comment

At that point in my life I was unable to get a business loan, which in the end, worked out well for me. I grew only as much as I financially could afford, slowly but surely. At the time I was doing it all. This ended up being a positive lesson for me. It gave me time to understand all the parts of the business and also forced me to perform those functions on my own, first, before having the luxury of outsourcing tasks to someone else. 

 

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Chapter 10: What do you do?

2012-04-20   | Leave Comment

I’m an Artist, Designer, PR Agent, Copywriter, Web Tech, Printer, Packager, Customer Service Rep, Accountant, Philanthropist, Wife and Mom.

 Within 6 months I was running my own business out of my home. I quickly learned what it meant to wear all of the many hats a business owner has. It was incredibly challenging, but also totally rewarding. I was so fortunate to have my boys with me along the way. I would drag my youngest son to bank meetings and art events with me. I figured since I was selling children's art I didn't have to make an excuse for the presence of my children.  It was an adventure, to say the least.

 

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Chapter 9: Braving brick and mortar shops

2012-03-30   | Leave Comment

Once I was doing well on Etsy, I got brave enough to take my art to a few local shops. They either liked my art or felt sorry for me, I am not sure which, but they took it. They gave me a chance and with that gave me the confidence to start treating myself more like a business and less like a mom with some extra time on her hands. 

 

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Chapter 8: I love you Etsy!

2012-03-23   | Leave Comment

One day a friend of mind asked me why I didn't sell my artwork on Etsy.com. I was clueless as to what Etsy was, but after looking at it, it didn’t seem that hard. I was already running an online business and thought I could easily give it a shot. I posted a few pieces on the site and within the first week I had my first order. It was for $300 and I was ecstatic. I kept going with it, one creation and sale at a time. That’s where I got my real start and I will forever be grateful to Etsy. 

 

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Chapter 7: Playing with scraps

2012-03-16   | Leave Comment

While living on the island, I learned from my dear friend, Molly Fisher (now founder of PEACE), how we could use our connections with the tourist population to raise funds for the local people. We would hold art events in my coffee shop, fundraisers on the street, etc. Molly eventually moved to Vallarta and founded PEACE (protection and Education of Animals, Culture and Environment) and one of the first projects she and I worked on together was creating a gallery/workshop for a local co-op. It was a success and from that we created and opened the Art and Philanthropy Gallery. I focused on the online presence in the states while she created the product with the women in Mexico. I would then promote and sell our products.

 

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Chapter 6: Working for the Greater Good

2012-03-09   | Leave Comment

While living on the island, I learned from my dear friend, Molly Fisher (now founder of PEACE), how we could use our connections with the tourist population to raise funds for the local people. We would hold art events in my coffee shop, fundraisers on the street, etc. Molly eventually moved to Vallarta and founded PEACE (protection and Education of Animals, Culture and Environment) and one of the first projects she and I worked on together was creating a gallery/workshop for a local co-op. It was a success and from that we created and opened the Art and Philanthropy Gallery. I focused on the online presence in the states while she created the product with the women in Mexico. I would then promote and sell our products.

 

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Chapter 5: Going Home (the good and the bad)

2012-02-24   | Leave Comment

image via pinterest

It was great to be home near my family, but it was horrible to go from a foreign business owner to a (dare I say typical) small town midwestern housewife. It was not an easy transition. My husband hated Wisconsin and we were like fish out of water. There was no sand, not nearly enough sun and we were lost without the ocean. We tried following that All-American dream, but it just didn’t feel right. It wasn’t our dream at all. We both knew there was something missing, something we left behind.   

 

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Chapter 4: A Baby in a Coffee Shop

2012-02-17   | Leave Comment

  

In our third year together, Luca and I married and had Giovanni. Everything was great until the fear and pressure of being a parent sank in. I suddenly felt like we were horrible parents for living so far away from our families.  I told myself we would never make it on the island as a family. I somehow managed to convince my husband to move back to Wisconsin to be near my family. I know you are asking yourselves why not Italy? Why not anywhere but a small town in Wisconsin? I ask myself the same questions sometimes and I have no good answers. I was 27 when I sold my first business and headed back to the Midwest, my family in tow.  We were off to live the American dream.

 

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